Distribution
The distribution in our business is totally concentrated in offering the best service to our clients by means of a rapid service with which possesses on the following:
1. We possess an operative coordinator in that you have the direct communication with costumers, he/she must organize and assign the services to each costumer and to each car-washer, besides takes the clients dates back and gives them the appointment of the delivery service
2. We rely on a service of online booking system in our web, for our clients that they should be interested in realizing the capture of service on line and that should be rapid and effective.
3. We offer a discount and special benefits for every client who is brought by one of our clients.
4. We rely on a special service for our clients that it is focused in the service in special places of car wash associated on us.
Pricing
Pricing is a fundamental aspect of our organization when we are going to sell our products. The price that we put to our products is defined by five fundamental factors which are: consumers, governments, suppliers, distributors and competitors.
Combos:
1. Full Internal & External Wash
Using the vacuum cleaner, clean chairs, rugs and floors, dusting panels and doors. Lavadoseco product captures the dirt particles preventing the paint schatches and cleaning the outside part of the car, finally, we clean the windows.
$25.000
2. Shine: Wax & Black pieces make up
Full service interior and exterior of the car and includes applying "renovador de partes negras", which get back the color, repeals dirt and water, this prduct is specially for wheels and the bumper. Additionally we aplly Brillantas x3 which is a kind of wax, which revives color and adds shine to the car.
$40.000
Future Combo
3. Zero-Scratches
Full service, washing interior and exterior of the car and includes polish with high power spotter removes microscratches, restores burned paint or very poor condition.
Car: $80.000
Van: $90.000
Goverment:
The government is a essential organization that puts regulations in the economy such as taxes. Since our company only operate in colombia we are just affected by colombian government. The colombian government have a taxes to the sales whit is the 15% of the value of the product that we sell. This represents that our product will be more expensive to the costumers by this we may have to reduce de price of the product but also being careful to dont get down of the point of equity.
Suppliers:
Suppliers make a crucial part of our prices, because depending of the price that we buy to the suppliers we know if we can sell products cheaper or more expensive. Our supplier is AUTOSERV, which is an organization from Medellin which sell a variety of ecological products to wash cars. This are the prices of all the products their offer:
We will only ask for (Lavado en seco, Limpia vidrios, Renovador de partes negras)
Distributors:
We will need a company that could help us with the trasportation of the products taking into account our suplier is located in Medellin. We will use Servientrega, calculating the weight of all the products we will ask for monthly.
Weight: 30 Litros
Competitors:
The competitors are one of the most critical factor that can influence our prices.
If our competitors have more attractive prices the may have the chance to take more costumers for them. Our major competitors are Lavelo pues and Ecogarage. This companies sell their services in a price that is approximately $18.000 car and $22.000 van (lavelo pues) and $30.000 car $40.000 (Speed wash) the basic combo, polishing it aproximately $45.000 car and $55.000 van (lavelo Pues) and $70.000 car $80.000 van (Speed wash). With these prices we me have the need to sell whith similar prices, not to cheap and not to expensive, a small variation of prices according to competitors prices may give us certain advantages.