IE Matrix
The IE Matrix is similar to the BCG Matrix as both are "portafoilio matrices", but this matrix has nine cells. IThe IE Matrix is based on two keydimensions: the IFE total weighted scores on the x-axis and the EFE total weighted scores on the y-axis.
The IE matrix works in a way that the organization plots the total weighted score from the EFE matrix on the y axis and draw a horizontal line across the plane. Then takes the score calculated in the IFE matrix, plot it on the x axis, and draw a vertical line across the plane. The point where the horizontal line meets the vertical line is the determinant for the organization's satrtegy.
According to the scores of the IE Matrix Car wash delivery service is located in the region V which references to Hold and maintain, it means that we have to use conservative tactical strategies. Following the IE matrix we will focus on market penetration and product development.
MARKET PENETRATION:
Increase advertising in car was delivery service in order to show our services to create more value in the market using new strategies with lower and offering combos to increase the advertising also looking for new alliance with other car wash services to promote our service in a global way to increase the market share.
PRODUCT DEVELOPMENT
Develop a new product to reduce the consume of our products integrating all in one to innovate our system in the future applying market development to satisfy the needs of our customers to expand our services in geographic areas in Bogota.
FORWARD INTEGRATION:
Making more comfortable our webpage as a tool for our customers to book every appointment directly with us