The Grand Strategy Matrix
The grand strategy matrix is a very useful instrument for creating different and alternative strategies for an organization. Grand matrix has four quadrants; each quadrant contains different sets of strategies and the entire firms along with their resoective divisions must fall in one quadrant. This matrix has two dimensions (competitive position and market growth).
RAPID MARKET GROWTH
WEAK
COMPETITIVE
POSITION
QUADRANT II
1. Market development
2. Market penetration
3. Product development
4. Horizontal integration
5. Divestiture
6. Liquidation
QUADRANT I
1. Market development
2. Market penetration
3. Product development
4. Forward integrtion
5. Backward integration
6. Horizontal integration
7. Related diversification
QUADRANT III
QUADRANT IV
1. Retrenchment
2. Related diversification
3. Unrelated diversification
4. Divestiture
5. Liquidation
1. Related diversification
2. Unrelated diversification
3. Joint ventures
SLOW MARKET GROWTH
STRATEGIES
Market Penetration: We should apply a massive marketing plan in which all the people can get to know our business and all our services. Taking into account being new at the industry is the main reason of not being competitive at the beginning.
Market development: We will apply this strategy, in order to expand our services in more geographic areas in Bogotá, so we can give more options to all our customers and this could be a competitive factor against all our competitors.
Product development: We will be constantly improving our products and services, with the of the years we will introduce new combos and new services, so we can compete and also have all the services the customer may want for their cars, even new ones, so we can add value in our business.