Systematic gathering, recording, and analyzing of dates about problems relating to the marketing of goods and services.

 

1. Results

 

-75 % of the persons answered that they do not know a service of washer of cars to domicile, which benefits us as company since we possess a small sector of competition

-Services that have major relevancy inside a delivery carwash for the clients it is focused in the removed and restoration to add to the service.

-The major days in which as company we can give our service are located from Monday until Thursday, in addition we must take of advantage that they maximum wash their car 2 times per month which benefits us.

-Customers spend approximately an hour washing their cars, whereas with our service they will take 30 minutes.

-77.2 % of the persons who were asked gave as result to the conclusion of which the service that was lending will be mainly for cars.

2. Price: 

-The preference of the price with regard to the service in general that would take our clients it was found as $ 25.000.

 

3. Innovation: 

 

-The use of new technologies for the water saving is basic for our company really important because it help to the environmental care, for our clients it is not relevant but we want with this to add value to our company.

4. Place:

 

The place where the major service was offering according to the results will be from 100 up to la 140 it is where more the service is needed-

-The service that was lending exclusively for our clients will be in their houses.

 

5. Competitions:

Lavafante is one of our major competitors because they possesses a great value of recognition of service, we will take everything what could serve us to improve as company and hereby to be successful.

 

 

 

 

First of all, to realize our approach we must take as the first factor that our this company focused in a service, according to the external information and the investigations realized we could find the following thing:

 

Strengths:

1. As new service of innovation inside the market we can to future possess the success and the fulfillment of our vision due to the fact that we do not have competitions

2. The majority of the persons to which we will offer to them the service, only possess holidays to wash their  cars

3. The time spent in materials as transport in Bogota is very laborious and costly, with our service you will save time and money.

4. The time of service this one brought near inside a range from 30 to 45 minutes, with this an excellent assures service

 

5. We Possess a personnel totally qualified for the service, with value which will satisfy the needs of our clients

 

6. The devices that we use are compose of advance technology and they help to the environment, whereas others have the water consumption our company not.